slide show 1

Sierra Trading Post

2019-09-12

 

About Sierra Trading Post

www.sierratradingpost.com
Cheyenne, Wyoming

Outdoor apparel retailer

 

Goals
Cost-effectively boost reach,brand awareness

Support launch of new website

 

Approach
Built robust campaigns on Google’s Display Network
Used Dynamic Remarketing to deliver tailored ad experience

Used auto-optimized layout in Display Ad Builder tool

 

Results
35% more trafc from Google Display Network
88% lift in brand-related searches
Conversions grew 5X with Dynamic Remarketing
CTR doubled with Display Ad Builder’s auto-optimized layout
Conversions 5X higher with this new format