Sierra Trading Post



About Sierra Trading Post
Cheyenne, Wyoming

Outdoor apparel retailer


Cost-effectively boost reach,brand awareness

Support launch of new website


Built robust campaigns on Google’s Display Network
Used Dynamic Remarketing to deliver tailored ad experience

Used auto-optimized layout in Display Ad Builder tool


35% more trafc from Google Display Network
88% lift in brand-related searches
Conversions grew 5X with Dynamic Remarketing
CTR doubled with Display Ad Builder’s auto-optimized layout
Conversions 5X higher with this new format