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Netshoes

2019-09-12

About Netshoes 

www.netshoes.com.br

São Paulo, Brazil

Sporting goods Goals

Increase conversions from visitors and customers

Boost revenue and ROI

 

Approach

Added Dynamic Remarketing in 2012

Extended to Remarketing Lists for Search Ads

Target users by age, gender, birthday, favorite soccer team

 

Results

Dynamic Remarketing: 30–40% growth in overall revenue, 2x lift in CTR, 61% higher

conversion volume during Christmas season

Remarketing Lists for Search Ads: 30% increase in CTR, 15% lower CPA, and overall ROI up 20%