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Netshoes

时间:2016-12-16

About Netshoes

www.netshoes.com.br

São Paulo, Brazil

Sporting goods Goals

Increase conversions from visitors and customers

Boost revenue and ROI


Approach

Added Dynamic Remarketing in 2012

Extended to Remarketing Lists for Search Ads

Target users by age, gender, birthday, favorite soccer team


Results

Dynamic Remarketing: 3040% growth in overall revenue, 2x lift in CTR, 61% higher

conversion volume during Christmas season

Remarketing Lists for Search Ads: 30% increase in CTR, 15% lower CPA, and overall ROI up 20%


联系Google Adwords